Aparna Enterprises Limited: A Legacy of Commitment and Innovation

"You cannot cross the sea merely by standing and staring at the water. Start with a small step, and the journey will unfold." This famous quote by Rabindranath Tagore aptly echoes the journey of S.S Reddy, the brains behind the giant titan, Aparna Enterprises Limited. Today, this towering entity enjoys a reputed position in the field of real estate and construction, all thanks to the visionary behind this illustrious enterprise.

Built on the tenets of innovation, focus and quality, Aparna came into being in 1990. It was when the mastermind behind this expansive establishment recognized his vast tile knowledge and acknowledged his entrepreneurial instincts. From then to now, Aparna has evolved to become a market leader thriving at the behest of a diversified portfolio of products.

Since its inception, Aparna Enterprise Limited has stayed true to its values and continues to deliver on its mission- 'To build and nurture trusted partnerships that align with our core values and commitments and scale the Indian construction space to newer heights.'

The recurring question is how did Aparna make it so big? Let us trace back to its roots.

Initial beginnings

S.S Reddy, the man behind Aparna, kickstarted his professional career by working with a tile manufacturing company in Hubballi, Karnataka. It was during this time, his entrepreneurial instincts kicked in and he decided to start something of his own. However, like most entrepreneurs, Reddy struggled with a foolproof business idea and lack of funds, which is why he placed his bets on something he was completely sure of- his knowledge of tile manufacturing.

Reddy started off as a tile trader in Hyderabad. He purchased tiles from manufacturers from across India and traded them in Hyderabad. A few years into it, he expanded his business to Andhra Pradesh. This marked the foundation of Aparna Enterprises Limited.

Timeline of events

1990: Aparna Enterprises Limited was established with a vision of making an impact in the construction sector.

2006: Established a manufacturing plant in Hyderabad and commenced the manufacturing of Ready-Mix Concrete.

2008: Founded Aparna Venster, an Aparna brand that has transformed into a global leader in uPVC windows and doors manufacturing.

2011: The company expanded into roll forming to create standard and customized solutions.

2012: Launched the first brick-and-mortar showroom, offering a range of exclusive products.

2016: Started the production of customizable uPVC profile extrusions.

2017: Introduced Vitero with a motive to transform the Indian tile market.

2018: Launched the mineral processing plant.

2019: Kickstarted the production of premium aluminium doors and window systems, offering a harmonious blend of design and aesthetics.

2022: The production capacity of both tiles and uPVC profiles doubled to meet the increased demand, marking a major milestone.

2023: Unveiled Aparna Kwart for state-of-the-art, stylish and versatile modular kitchen and wardrobe solutions.

Diverse expansion

Initially starting with tile manufacturing, S.S. Reddy ventured into construction with the birth of Aparna Enterprises Limited. Under his capable stewardship, the company established a manufacturing plant in Hyderabad in 2006 to commence the manufacturing of Ready-Mix Concrete. Later in 2008, Aparna diversified its offerings, including the manufacturing of rigid PVC, a component aggressively used in the construction sector.

That was not it for Aparna. In 2014, the company forayed into the production of quarry and metal aggregates. And later in 2017, it embarked on the manufacturing of vitrified tiles. Today, the brand enjoys extensive demand for tiles from across India and also exports to other Asian countries.

Currently, Aparna boasts seven product lines – Aparna Venster (uPVC windows and doors), Okotech (uPVC profiles), Vitero Tiles, Aparna RMC (ready-mix concrete), Unispace (luxury bath spaces and kitchens, Aparna Craft (aluminium window and door systems and facades, and Aparna Crusher (metal aggregates).

Sustainability at its core

What sets Aparna apart is its relentless commitment to sustainability. This is something that advanced its foothold and reputation in the market.

Advocating sustainability, the company has aggressively invested in the research and development of eco-friendly building solutions. From environment-conscious products to efficient design solutions, Aparna takes pride in its sustainable construction practices.

Harnessing the might of technology

Technology has become the key to survival and advancement in the business landscape and Aparna Enterprise Limited is fairly cognizant of the significance of technological innovations.

Reiterating its vision- 'To bring world-class technologies home and constantly strive for technical advancement', Aparna makes it a point to invest in technological advances with the motive to streamline operations, elevate customer experience and secure a competitive edge in the market.

Let's talk numbers

Over a span of over 33 years, Aparna has grown to 9+ brands spread across 18+ states. Since its inception, the brand's commitment to innovation and collaboration has remained steadfast, setting new benchmarks in the industry.

The company, today, boasts around 19 manufacturing plants located across Hyderabad, Visakhapatnam, and Bengaluru, among other cities. Since 1990 to the present, Aparna has consistently upheld its core pillars- Integrity, consistency, transparency, and future readiness. This unwavering dedication has contributed to the brand achieving a remarkable turnover of Rs 863 crore.

In addition, amongst its other high-end offerings, Aprna takes pride in its 3 signature brands- Kwart, Vitero Tiles and Venster. Resilience, dedication, and innovation serve as defining elements of the brand's incredible journey to success.

Future plans

The remarkable journey of Aparna Enterprises Limited is one of focus, integrity and fortitude. As the brand eyes the future, it has laid out ambitious expansion plans. In addition to upholding its legacy of providing premium construction materials, Aparna is striving to strengthen its global presence. With these bold plans in place, the brand is on a promising path to even greater success in the years ahead.